3 Things you can do to support a small business during the pandemic
2020 hit many small businesses like a ton of bricks, and mine was no exception. As a non-essential business, I had to close my doors for a couple of months in the spring. Since then, my bookings have been down by about 50 percent. But, I still count this year as a success, because I took some great photos, and my clients have all been wonderful. They have adapted to my new Covid19 procedures and supported me in so many ways. I think that I connected to many of my clients in deeper ways because they were often the only people I saw outside of my immediate household.
Here are some of the other ways my clients have supported me, and I have been inspired to do the same for other small businesses who I worked with over the last year.
Tip: This one is not a necessity in the photo industry, but if you want to reward great service, you can tip your service provider.
Write a positive Google or Yelp review for their business: As other small business owners can attest to, positive reviews help more than a lot of people might think. Potential customers rely on reviews to choose a business, and they help with search engine optimization.
Refer your friends to their business: This one is HUGE! Online reviews are important, but a personal recommendation/referral is small business gold. People are WAY more likely to hire someone if they get a recommendation from a trusted friend.
In closing, I want to thank all of my clients who helped my business survive in 2020! I sincerely appreciate all of you. Here are a few of my favorite photos from 2020: