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The Headshot Booth: A+ experiential marketing

Experiential marketing isn't new, but it's making a big splash because brands are getting extremely creative with ways to engage customers with this type of marketing. It is sometimes referred to as “live marketing” or “event marketing” or "engagement marketing." The idea is to create an impact for potential consumers. Hopefully, the experience will inspire them to share with their friends online and in person.

74% of consumers say that engaging with branded event marketing experiences makes them more likely to buy the products being promoted. Source: EMI/Mosaic EventTrack 2016

Tradeshows are a specific place that brands are looking for ways to make an impact. If you've noticed an explosion of creative and elaborate booth design, that's no coincidence. Why not give your tradeshow attendees an amazing experience and swag they can use? Why not give them a free headshot?

Back in March of 2020, I had the pleasure of putting together a team to serve the entrepreneurs of Start:Me, a business incubator here in Atlanta. We set up The Pro Headshot Booth in the hall of the Goizueta Business School at Emory, so that we could photograph the attendees of the Start:Me kickoff meeting.

Start:Me sponsored The Pro Headshot Booth and participants were treated to complimentary hair and makeup touchups, and free headshots that were delivered instantly by email.

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- Liz T. | Marketing Director

HIGHLY recommend Bonnie! She is incredibly talented and I am very pleased with my headshots. Her studio experience is fantastic - great lighting and multiple background options. I sent her some inspirational pics & she helped pose me to capture exactly what I wanted.

Bonnie produces high-quality photos that she finishes very quickly. What I loved most was the level of commitment she put into making sure she delivered what I wanted. She worked to truly understand my vision & then did a great job to bring it to life.

- Preston P. | Leadership Coach

I thoroughly enjoyed working with you. Your professionalism and planning were impeccable. You captured fantastic shots that amplify my brand image. If you're searching for someone to help build your brand image, I highly recommend Bonnie Heath!

- Leslie B. | Web Designer

Bonnie is a pleasure to work with. She is creative and talented with camera and lighting. I am very pleased with the photos she took for my business. I highly recommend Bonnie J Heath Photography to anyone looking to capture great photos for their site, LinkedIn, etc.


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