Branding session or Headshot session?
Updated: Dec 5, 2019
One of the first things to decide before booking your session is what style of session you are looking for. If your company has asked you to have a photo done, they may have sent some requirements or examples of headshots for their purposes. Are they asking for a particular color background? Or photo orientation? Headshots are typically just focused on the subject's face.
If the photos are meant to tell a story about your business, you probably don't want a studio setting with a white, black or grey background. If you need a more natural background for your photos, some people within the photography industry call these branding or lifestyle sessions.
Or, maybe a studio headshot just doesn't fit you. I often get booked by realtors who had their photos done during their "headshot" day at the office and they decide, "This just isn't me!"
Branding sessions can be taken outside or in a setting that looks more natural than a studio. They can be taken at your home, your office or in a favorite coffee shop. Branding sessions usually involve more relaxed posing, incorporating your hands or possibly props.
Photographers charge a bit more for a lifestyle session because:
a. location shoots sometimes need to be postponed because of weather
b. shoots on location involve travel and lighting setups
c. I sometimes need to hire an assistant to help hold lights or reflectors
I hope this helps you determine the type of photos that will fit your need. My business's goal is to help provide you with a set of photos that will serve your career and business endeavors.