What makes a headshot good or bad?

A strong headshot is more than just a photo of your face, it’s a first impression. Whether you're a corporate professional or entrepreneur, your headshot needs to represent you authentically and professionally. But not all headshots are created equal. Here’s a breakdown of common mistakes that make a headshot “bad” — and how to avoid them.

Bad lighting

Lighting is one of the fundamentals of good photography, and professional photographers spend a lot of time learning about it. Poor lighting can cast harsh shadows, overexpose or underexpose your face, or make your skin tone look unnatural. Great headshots use soft, flattering light. Even when taking photos outside, a professional photographer will often mix strobe light with natural light for the most flattering results.

Distracting backgrounds

A cluttered or busy background pulls attention away from your face. Patterns, bright colors, or objects in the background can distract the viewer and create a chaotic image.

Effective headshots have solid or blurred background that keeps the focus on the subject's face.The goal is simplicity and professionalism.

Uncomfortable expression

A forced smile or a stiff expression can make you look uneasy, disengaged or insincere. Viewers pick up on subtle facial clue and can immediately sense discomfort. A great headshot captures you with a genuine expression and confident posture. A skilled photographer will help you relax and guide you into natural expressions that reflect your personality.

Over retouching or filtering

Excessive retouching like over-smoothing skin or using heavy Instagram filters can make an image look fake. This type of editing can backfire by creating a disconnect between the photo and how you look in real life. Headshot retouching should always be subtle. Light touch-ups at our studio include 1. removing blemishes 2. fixing fly away hair 3. subtle softening of eye lines. The final photo should still look like the most well-rested version of you.

Inappropriate attire

Wearing overly casual clothes in a professional headshot can send the wrong message. Your wardrobe should reflect your industry and the tone you're trying to convey. It's always a good idea to pick outfits that are well-fitted and appropriate for your field. Solid colors often work best. The focus should be on your face — not what you’re wearing.

A good headshot is flattering and authentic. It communicates confidence and professionalism at a glance. So when you're choosing a photographer or planning your session, keep these essentials in mind. A great headshot doesn’t just happen; it’s crafted with care.