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  • Writer's picturebonniejheath

It Might Be Time for a New Headshot

Updated: Dec 2, 2021

Headshots are a great marketing tool. A fantastic headshot allows you to establish an initial connection with potential clients, employers or collaborators. Whether you’re a corporate manager or a job applicant, a working actor or a self-employed entrepreneur, a professional headshot caps your profile with relatability and credibility.

Taking a headshot seems pretty simple, right? It's not as easy as you may think. Professional headshot photographers understand the many aspects of creating a perfect headshot, and I can provide you with quality photographs that are sure to help you achieve your goals. Here are just a few reasons why you might need a new a professional headshot:

Your current headshot is outdated.

If you're still posting a headshot from 10 years ago, it’s time for a new one. Your headshot shouldn't be a younger version of yourself. I strongly recommend retaking your photo every two years to keep things up to date. It’s not just age that matters. Consider having a new portrait taken with any major change: growing a beard, drastically coloring your hair, major weight loss, etc. Embrace your individuality and what makes you you.

A good rule of thumb: your photo should be an accurate representation of what people will see when they met you in person.

Here are my tips and tricks to help you look your best in your headshot: 7 Tips for the Best Headshot Photos.

You don't have a consistent photo for your online presence.

By adding a professional headshot to your website, LinkedIn profile, email signature, or media publication, you’ll stand out and make a solid first impression. Did you know that your about page is one of the most visited pages of your site? When people visit your website, they’re looking to learn more about you and your business. Sharing a photo of yourself helps visitors put a face to a name and feel as though they’ve already been introduced to you.

Your headshot is not only a chance to make a great first impression, it’s a way to show that you care about what others think. If people you know care about the impression you make, they are far more likely to believe you’re trustworthy, dedicated, and successful.

Your headshot is a selfie or taken by a friend.

When it comes to corporate portraits, you get what you pay for. No matter your industry, you cannot use a poor-quality photo as your headshot. People can tell the difference. That means no selfies, no amateur photography and no cropping yourself out of a group photo. Your portrait should reflect your reputation and competence.

Your headshot conveys a message that doesn't represent you or your brand.

Maybe you are an attorney who wants to look friendly and approachable, or maybe you prefer a fierce, powerful look. Perhaps you are a financial planner -- in that case, you’ll want potential clients to know you’re reliable and trustworthy.

I specialize in portraits and headshots, so I know all the techniques to capture realistic, honest and engaging images of my clients. If there’s an emotion or personal energy you want to communicate through the image, I’ll work with you to bring it out in the final image. I’ll advise about your clothing options for the shot, the appropriate background, as well as providing direction with posing.

Take a look at your current headshot. If it's been a few years or you're in need of a change, get in touch with me today and we can chat about how to improve your headshot so that you're putting your best image forward!

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Bonnie Heath, photographer, Atlanta


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