Atlanta Small Business Interview with Gwen Taylor of Wind and Soul Eco-lodge and Retreat Center
How long have you been in business and what inspired you to become an entrepreneur?
I’m open to inspiration any time, any place. But by far my biggest source of inspiration – the driving force for becoming an entrepreneur – comes from a strong desire to align my work consciously with who and how I want to be in the world. And I am committed to devoting myself to love. That’s why in 2018 I founded Wind and Soul, which represents for me an embodiment of the power and potency of love – the practice of love for self, love for others and love for the Earth.
What has been your biggest business challenge?
Raising capital. Period. Peter Diamandis said “the day before something becomes a breakthrough, it’s just a crazy idea.” This pretty much sums up perfectly what it’s like to be an entrepreneur. I’m working hard to make the leap from Wind and Soul being just a great idea to actually being a thing in the world. I used to think of fundraising more as a dirty word than an opportunity – mostly because I’m no good at asking for money. But I recognize fully that in order to create something, in order to galvanize a community, in order to improve people’s lives and health and make an offering from conscious intention, that funding the vision is absolutely necessary. Real change and impact require resources. I get it. Securing access to capital is hard, even for seasoned fundraisers. But challenges are also where growth and transformation happen. So regardless of the outcome, I will continue to invite open, honest conversations with people who want to work together to make something beautiful.
What has been your proudest accomplishment?
I’d like to think that my proudest accomplishment is still in front of me. My startup is in pre revenue, so I haven’t yet had my “woohoo, I’ve made it!” moment as an entrepreneur.
But the day I cut the shiny red ribbon and open my doors for business? That moment will make all the hard things about doing big things TOTALLY worth it.
How do quality photos help you with business branding and marketing?
Photos help Wind and Soul to tell our story. We want the visual imagery of our brand to resonate powerfully and personally with our clients, partners and supporters. And we recognize that investing in professional photography that reflects our brand’s unique personality and vision creates meaningful, impactful marketing that stands out.
Why did you pick Bonnie and her team as your photographer, and why would you recommend her to other business owners?
If you’re in the market for a polished, professional photo shoot for your Atlanta area business, look no further than Bonnie Heath. She is the headshot honcho, hands down. Bonnie and her talented team will make you feel completely natural and at ease throughout the whole process, and will produce stunning, compelling photos to help elevate your brand.