Consistency is key in company headshots

Having consistent headshots for all of your team photos will help build a unified brand identity and project professionalism on your website. Mismatched lighting, backgrounds or cellphone snapshots can make a team page look disjointed and unprofessional. When you present consistent company headshots, your team will look united.

One of the easiest ways to create consistent company headshots is to work with the same local photographer. Their lighting, editing style, framing, posing direction and background will be the same throughout your company's photos. As your team grows, you have someone familiar with your preferred look and your company’s visual style. You can send your new team members to their studio as part of the onboarding process.

Inconsistent company headshots can create challenges:

• Your company looks less organized.

• Your brand feels less established.

• The newer images may make older ones look outdated.

  Some employees may appear more polished than others.

• The website can feel visually distracting instead of unified.

For our studio's team photo clients, we create a photo guidelines page with lighting diagrams, camera settings and notes about the background(s) to insure a cohesive look. This can also be helpful if you have employees in other states, so the local photographer can follow the lighting diagram and guidelines.

Here are several things to consider when creating style guidelines for your company's headshots.

• lighting - modifier and direction

• crop and composition

• posing direction

• wardrobe guidance

• retouching level

• file size and resolution

• background

The best results for cohesiveness come from creating a repeatable process. Work with the same local photographer, keep the background consistent, and create a guideline document for photographers in other cities to use.