First, let's answer the question, "What are branding photos?"
A business's brand is more than just a logo; it's reflected in everything from customer service style, office design marketing materials and advertising. Business branding photos aim to support your business values in a visual way.
The photo above was done for Everywhere Agency, a local Atlanta advertising agency specializing in matching social media influencers with brands who want to advertise. Their office environment is casual, fashionable and trendy. To match their brand, they chose a light blue background over more corporate gray or white background and we shot some poses that have a more casual and fashionable feel.
Personal branding photos are photos that market you. If you are a small business owner, your personal and business brand go hand in hand. You are the face of your company, and in our hyper-visual world it's important to tell your story through images.
A headshot is often part of a branding session, but then we need to dig a little deeper. What do you want these photos to say about you and your business? How can we visually tell that story?
A lot of people think that branding photos need to done in a "lifestyle" setting. But, that's not always true. I bet you can pick out Target's branding photo style, which is made up of almost exclusively studio photos.
You can tell a story about your business in the studio with more relaxed posing, props, clothing and background color choices. The photos below was done for an Atlanta chef. Her beautiful red Le Creuset not only tells a story about her profession, but it also matches her company logo and website colors.
I always ask my clients, "What adjectives should people use to describe the final photos?" What story are you trying to tell?" Contact me to help you tell your story today!
