• bonniejheath

Branding Photos in the Studio

Updated: Dec 18, 2020

First, let's answer the question, "What are branding photos?"

A business's brand is more than just a logo; it's reflected in everything from customer service style, office design marketing materials and advertising. Business branding photos aim to support your business values in a visual way.

The photo above was done for Everywhere Agency, a local Atlanta advertising agency specializing in matching social media influencers with brands who want to advertise. Their office environment is casual, fashionable and trendy. To match their brand, they chose a light blue background over more corporate gray or white background and we shot some poses that have a more casual and fashionable feel.

Personal branding photos are photos that market you. If you are a small business owner, your personal and business brand go hand in hand. You are the face of your company, and in our hyper-visual world it's important to tell your story through images.

A headshot is often part of a branding session, but then we need to dig a little deeper. What do you want these photos to say about you and your business? How can we visually tell that story?

A lot of people think that branding photos need to done in a "lifestyle" setting. But, that's not always true. I bet you can pick out Target's branding photo style, which is made up of almost exclusively studio photos.

You can tell a story about your business in the studio with more relaxed posing, props, clothing and background color choices. The photos below was done for an Atlanta chef. Her beautiful red Le Creuset not only tells a story about her profession, but it also matches her company logo and website colors.

I always ask my clients, "What adjectives should people use to describe the final photos?" What story are you trying to tell?" Contact me to help you tell your story today!

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- Liz T. | Marketing Director

HIGHLY recommend Bonnie! She is incredibly talented and I am very pleased with my headshots. Her studio experience is fantastic - great lighting and multiple background options. I sent her some inspirational pics & she helped pose me to capture exactly what I wanted.

Bonnie produces high-quality photos that she finishes very quickly. What I loved most was the level of commitment she put into making sure she delivered what I wanted. She worked to truly understand my vision & then did a great job to bring it to life.

- Preston P. | Leadership Coach

I thoroughly enjoyed working with you. Your professionalism and planning were impeccable. You captured fantastic shots that amplify my brand image. If you're searching for someone to help build your brand image, I highly recommend Bonnie Heath!

- Leslie B. | Web Designer

Bonnie is a pleasure to work with. She is creative and talented with camera and lighting. I am very pleased with the photos she took for my business. I highly recommend Bonnie J Heath Photography to anyone looking to capture great photos for their site, LinkedIn, etc.


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