Three images to include in every corporate commercial shoot

With business marketing, visuals speak volumes. Whether you’re building a website, a social media campaign, or an annual report, the images will have an impact on your message. To connect with your audience and reflect your company’s values, here are three essential types of images every corporate commercial shoot should include.

1. Team meetings and collaborations

One of the most powerful ways to showcase your company culture is through images of your team working together. Capturing authentic moments of collaboration—brainstorming sessions, strategic planning, or casual team huddles—communicates unity, cohesion, and positive workplace environment. These shots tell your audience that your business thrives on teamwork and shared vision, setting a tone of trust and approachability. When planning your shoot, be sure to capture candid looking interactions along with posed group shots.

2. Client interactions

Your clients are at the heart of your business, and it’s important to highlight those relationships visually. Including images of your team engaging with clients—whether in meetings, presentations, or casual conversations—demonstrates attentiveness, and personalized service. These images humanize your brand and show potential clients that you value communication and partnership. They also reinforce the message that your company is client-focused, attentive to their needs, and committed to delivering results.

3. Incorporating brand elements

A corporate shoot isn’t complete without clear brand representation. Integrating your logo, company colors, branded merchandise and your office environment creates a cohesive look and reinforces brand recognition. Whether it’s a subtle logo on a coffee mug or a bold display on a conference room wall, these elements help viewers instantly identify your company and connect the visuals to your brand identity.

Next time you plan a corporate commercial shoot, keep these image categories top of mind to create visuals that resonate and elevate your brand story.